This book presents proven lead generation techniques and strategies to help organisations grow their customer base and increase their business success. From basic concepts to advanced tactics, various aspects of lead generation are covered, including inbound and outbound marketing, content strategies, conversion optimisation and the use of marketing automation tools. Using real-world examples and case studies, readers will be guided through the lead generation process and learn how to create effective lead magnets, optimise landing pages, qualify and track leads, and continuously improve their marketing campaigns.
